GEO & AI-SEO in Perth
Stay Visible as Search Adapts to AI
Search is changing fast and your strategy needs to evolve with it. At The Search Specialist, I help businesses grow through a modern blend of Generative Engine Optimisation (GEO) and AI-driven SEO.
Get Your Free GEO & AI-SEO Audit
First… what exactly is GEO anyway?
With GEO, your content is Understood Structured Searchable Future Proof AI Friendly
GEO (Generative Engine Optimisation) makes your content easier for AI search tools, like Google’s AI Overviews, ChatGPT, Gemini and Perplexity, to understand and surface. Instead of relying only on traditional rankings, GEO prepares your site for how people actually search today: through conversations, summaries and instant AI-generated answers.
AI-SEO builds on this by combining GEO with proven search optimisation practices, helping businesses stay visible as search behaviour continues to shift.
In simple terms, GEO & AI-SEO help your website:
- Make sense to AI models – clear, structured content that LLMs can easily interpret.
- Appear in AI-generated answers – including AI Overviews and zero-click responses.
- Strengthen your entity signals – so AI tools know exactly what you do.
- Improve local visibility – especially for high-intent searches.
Why GEO + AI-SEO matters now
Search has changed. AI-driven platforms like Google’s AI Overviews, ChatGPT, Gemini and Perplexity now pull answers directly from website content, often without sending users to a page. This shift means your content must be clearer, more structured and easier for these systems to understand.
GEO helps your business stay visible in this new search environment by improving how your website is interpreted by both users and AI systems. With stronger structure and intent-driven content, you attract more qualified local leads and stay ahead as search continues to evolve.
- Search behaviour is shifting toward AI Overviews & zero-click results
- GEO makes your content easier for generative engines to read
- Better visibility for local audiences
- More qualified, high-intent traffic
- Stay competitive as AI search rapidly evolves
Our GEO Services
GEO helps your website stay visible as AI search becomes part of everyday behaviour. As an AI SEO agency in Perth, I optimise your content so it’s easy for search engines and generative models like ChatGPT, Gemini and Perplexity to interpret.
GEO is more than appearing in AI search, it’s how your brand stays present from early discovery to the final decision. I build GEO strategies tailored to your business, audience and goals, ensuring your content is structured in a way modern AI models can understand and recommend.
What’s included:
Strategic mapping of topics and entities
Content designed for generative engines
Support for multi-stage customer journeys
Clear messaging that AI can interpret
Integrated approach across SEO + AI search
Great content today needs to perform across Google, ChatGPT, Gemini, Perplexity and more. I create content that earns citations, answers questions directly and reinforces your authority wherever customers engage.
What I focus on:
High-readability, LLM-friendly structure
Content aligned to user intent and queries
Natural language for AI extraction
Key pages strengthened around GEO Perth
FAQ-style blocks for generative search
AI search relies heavily on entity recognition, who you are, what you do and why you matter. I strengthen your brand’s presence so AI tools clearly associate you with your expertise.
This includes:
Entity building + brand definition
Authority signals and credibility markers
External mentions and citations
Reinforced topic associations
Improved trust factors for AI-driven search
Behind every strong GEO strategy is a rock-solid technical setup. I optimise your site so AI systems and search engines can crawl, understand and extract your content without friction.
Key improvements:
Schema markup aligned for AI search
Clean architecture + internal linking
Fast performance for mobile + desktop
Crawlability and index management
Technical readiness for LLM consumption
AI search evolves fast, your strategy needs data to keep pace. I track behaviour, generative visibility and page performance so your GEO strategy improves month after month.
What’s monitored:
AI search visibility signals
Engagement + interaction metrics
Content performance across funnels
User behaviour across Perth audiences
Insights to refine the GEO strategy
Industries We Support With GEO & AI-SEO
Different industries rely on search in different ways, and AI search is reshaping how customers discover, compare and choose businesses. I help organisations across Australia use GEO and AI-driven SEO to improve visibility, credibility and user engagement.
- Local Services – Trades, home services and local professionals stand out with clear, AI-readable content that connects with high-intent customers.
- Professional Firms – Consultants, accountants, legal practices and agencies gain stronger authority signals and clearer entity profiles for AI search.
- E-commerce – Products become easier for AI to interpret, recommend and compare, improving discoverability and conversion.
- B2B & Industry – Businesses in technical or specialised markets benefit from structured, explainable content that LLMs can summarise accurately.
- Health & Wellness – Clinics and practitioners improve trust signals and appear more consistently for informational and service-based queries.
- Hospitality & Tourism – Hotels, restaurants and tourism operators stand out in AI-driven recommendations, local intent searches and travel-related queries.
Why Choose The Search Specialist for GEO?
Choosing the right partner for GEO and AI-driven SEO can make the difference between average visibility and strategic growth. I focus on clear processes, reliable communication and work that actually moves the needle, not vague promises or recycled strategies.
Senior-level execution – Every strategy, audit and optimisation is handled directly by an expert, no juniors, no outsourcing.
Clear communication – Straightforward advice, transparent reporting and zero complicated jargon.
Modern, AI-ready approach – Strategies aligned with how search works today, including generative engines and LLM-based discovery.
Ethical, sustainable work – No shortcuts, no gimmicks, just solid optimisation that builds long-term visibility.
Results that matter – Focused on improving clarity, reach and conversions, not vanity metrics.
Every strategy is built around your business, your goals and the way your customers search today.
Many businesses invest in SEO or GEO without seeing meaningful results. I take a different approach, clear planning, transparent execution and improvements you can actually measure. Every element of your GEO strategy is built to strengthen visibility, reinforce your brand signals and create steady, sustainable growth.
No fluff. No guesswork. Just consistent progress backed by clean data and a strategy that adapts as AI search evolves.
Get the Best Return for your Buck
Average Traffic and Leads Increase for Clients after 1 Year
Frequently Asked Questions
AI-SEO is a process of optimising your website so it performs well in search environments powered by generative AI (like ChatGPT-powered search, Gemini, Perplexity) as well as traditional search engines.
Not at all. AI SEO enhances your existing SEO by preparing your content for both Google and generative platforms.
Traditional SEO focuses on keywords, backlinks and rankings. AI SEO (including GEO) goes further, it optimises for conversational queries, LLM-driven answer boxes, semantic search and generative platforms. This ensures you’re visible in the next generation of search.
I optimise for major large-language-models (LLMs) and generative platforms including ChatGPT, Gemini, Perplexity and other emerging AI search tools, as well as conventional search engines like Google and Bing.
Results vary by competition, industry and starting point. Typically, you’ll see improvements in local visibility and engagement within 3-6 months, and stronger conversions within 6-12 months as the generative-search signals build.
Yes, any business targeting local Perth or Australia-wide markets can benefit. Whether you’re local, regional or national, I can tailor the service to your geography, services and audience.
No credible provider can guarantee specific rankings. What I guarantee is full transparency, measurable ongoing improvements, AI-ready strategies and a commitment to using best practices in both GEO and SEO.
