SEO & Google Ads for Allied Health & NDIS Providers
More Referrals and Client Enquiries
Families, support coordinators and plan managers search online when they need a therapist or support provider. I help allied health and NDIS providers across Australia get found in those searches with SEO and Google Ads that follow AHPRA and NDIS advertising rules.
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How clients find a provider
Get found by Families Support Coordinators Plan Managers GPs & Referrers NDIS Participants
Allied health searches are specific and local: “paediatric occupational therapist Perth”, “NDIS speech therapy near me”, “physio Joondalup”. Many enquiries also come from support coordinators and plan managers comparing providers. Your website needs to make your services, availability, locations and funding options clear.
I’ve worked with NDIS occupational therapy, speech therapy and allied health providers, so I understand referral pathways, waitlists and the rules around how health services can be promoted.
Why allied health marketing is different
Your clients often aren’t the ones searching. Parents, carers and coordinators do a lot of the research, and they want clear information about services, availability and funding before they get in touch.
- Referrals from support coordinators and plan managers
- AHPRA rules on testimonials and claims
- Managing demand when you have waitlists
- Showing NDIS registration and funding options clearly
- Competing locally with larger providers
SEO & Google Ads Services for Allied Health
Be found by the right families and referrers, make your services easy to understand, and track every enquiry.
Rank for your services, specialties and locations, with content that’s clear and compliant.
What’s included:
- Google Business Profile optimisation for each clinic
- Service pages for each therapy and age group
- Clear information on NDIS and funding options
- Technical SEO and local schema markup
- Content reviewed against AHPRA advertising guidelines
Reach families and referrers searching for your services, and adjust spend as your waitlist changes.
What’s included:
- Search campaigns for each service and location
- Budgets you can scale up or down with capacity
- Ad copy that stays within AHPRA and Google rules
- Call and form tracking
- Separate campaigns for NDIS and private clients where useful
Microsoft Ads reach people searching on Bing, Edge and Copilot. The audience is smaller than Google’s, but clicks are usually cheaper and there’s less competition, so it’s often an easy win once Google Ads is working.
What’s included:
- Campaigns adapted from your Google Ads account
- Bids and budgets set on Microsoft’s own performance data
- Audience and location targeting tuned for Bing users
- The same conversion tracking as Google Ads
AI platforms like ChatGPT and Microsoft Copilot have started carrying ads, and it’s a fast-moving space. More families and carers now ask AI tools for recommendations before they search anywhere else, so it’s worth knowing your options. Health is a sensitive category, so I’ll check what’s allowed before we spend anything. I’ll tell you honestly when a test makes sense and when your budget is better spent elsewhere.
What’s included:
- Advice on which AI platforms suit your business
- Small, controlled test campaigns
- Ad copy written for conversational questions
- Clear reporting so you can decide whether to keep going
Parents and coordinators now ask AI tools questions like “NDIS occupational therapists in Perth with short waitlists”. I make sure your services, locations and registration details are clear, so AI tools can understand and recommend you.
What’s included:
- Clear, direct answers AI tools can quote
- FAQ content built around real customer questions
- Schema markup for your business, services and locations
- Consistent business details across directories and profiles
Allied Health Providers I Can Help
Solo practitioner or multi-clinic provider, the approach is the same: the right enquiries, within the rules.
- Occupational Therapy – Paediatric, adult and NDIS OT services.
- Speech Pathology – Speech, language and feeding therapy.
- Physiotherapy & Exercise Physiology – Clinics, sports and rehabilitation.
- Psychology & Counselling – Practices and mental health services.
- NDIS Support Providers – Supports, therapy and support coordination.
- Multidisciplinary Clinics – Teams offering several allied health services.
Why Work With Me on Allied Health Marketing?
You deal with me directly. No account managers, no juniors and no outsourcing. I’ve spent 15+ years in SEO and Google Ads, in agencies and as a freelancer, working with everyone from small local businesses to large organisations.
- Allied health experience – I’ve worked with NDIS occupational therapy, speech therapy and allied health providers.
- No lock-in contracts – You stay because it’s working, not because you’re stuck.
- No working with competitors – I won’t take on a direct competitor in your market.
- Clear reporting – What I did, how it performed and what’s next. No vanity metrics.
- Honest advice – If something isn’t right for your business, I’ll tell you.
Allied health marketing should be measured in the right enquiries, not just more of them.
Plenty of agencies will sell you a package. I’d rather look at your market first, tell you what’s realistic, then put your budget where it’ll make a difference. Sometimes that’s SEO, sometimes it’s Google Ads, and often it’s both.
No fluff. No guesswork. Just steady progress you can see in the numbers.
Get the Best Return for your Buck
Average Traffic and Leads Increase for Clients after 1 Year
Frequently Asked Questions
By being easy to find and easy to assess. Clear service pages, locations, availability and funding information help both families and support coordinators decide quickly.
Yes. Google Ads works well for NDIS and allied health services, as long as the ads follow Google’s healthcare policies and AHPRA guidelines.
That’s common. Google Ads can be scaled down or paused for services with long waitlists and focused on services or locations with capacity.
Yes. That means no testimonials, no misleading claims and no unreasonable expectations of results. I write and review content with those rules in mind.
Carefully. Advertising on AI platforms is new, and health is a sensitive category. For most providers, local SEO and Google Ads are the better starting point, while making sure AI tools can find accurate information about you.
I enjoy working with small and medium businesses most, but I’ve worked with large organisations too, both as a freelancer and during my agency years. The approach scales to your budget.
Services start from $500 a month, depending on what you need. Ad spend is separate and paid directly to the ad platforms. Get in touch and I’ll put together a quote.
