Industries I Work With
SEO & Google Ads Built Around Your Industry
Every industry searches differently. A tradie needs calls today, a manufacturer needs quote requests over months, and an online store needs profitable sales. I’ve worked across all of these, in agencies and as a freelancer, and I shape SEO and Google Ads around how your customers actually buy.
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Why industry matters
Marketing built for Tradies Retailers Manufacturers Clinics Online Stores
Generic marketing packages treat every business the same. They shouldn’t. The keywords, the buying cycle, the rules you need to follow and what counts as a good lead all change from one industry to the next.
I’ve helped over 100 businesses across finance, tourism, education, legal, retail, health, trades and industrial sectors. Pick your industry below to see how I’d approach it, or get in touch if yours isn’t listed.
Choose Your Industry
Each page explains how SEO, Google Ads and AI search work in that industry, and what I’d focus on first.
Mining & Resources
Reach procurement teams, engineers and site managers across Australia's mining regions. Learn more →
Education & Training
More enrolments for schools, colleges, RTOs and online course providers. Learn more →
Tradies
More calls and quote requests from the suburbs you service. Learn more →
Retail
More store visits and sales from local shoppers. Learn more →
Ecommerce
Profitable online sales with Shopping campaigns, SEO and accurate tracking. Learn more →
Medical Practices & Clinics
More patient bookings, within AHPRA and Google's healthcare rules. Learn more →
Allied Health & NDIS
More referrals and client enquiries for therapists and NDIS providers. Learn more →
Law & Professional Services
Qualified enquiries for law firms, accountants and consultants. Learn more →
Real Estate
More appraisals and listings from your local area. Learn more →
Manufacturing & Industrial
B2B enquiries from buyers who specify and order. Learn more →
Not-for-Profits
SEO and Google Ad Grants management for charities and community groups. Learn more →
Tourism & Hospitality
More direct bookings for tours, stays and venues. Learn more →
Why Work With Me?
You deal with me directly. No account managers, no juniors and no outsourcing. I’ve spent 15+ years in SEO and Google Ads, in agencies and as a freelancer, working with everyone from small local businesses to large organisations.
- Experience across industries – I’ve worked with trades, retail, ecommerce, health, legal, education, industrial and not-for-profit businesses.
- No lock-in contracts – You stay because it’s working, not because you’re stuck.
- No working with competitors – I won’t take on a direct competitor in your market.
- Clear reporting – What I did, how it performed and what’s next. No vanity metrics.
- Honest advice – If something isn’t right for your business, I’ll tell you.
Good marketing is measured in leads, sales and bookings, not clicks.
Plenty of agencies will sell you a package. I’d rather look at your market first, tell you what’s realistic, then put your budget where it’ll bring in enquiries. Sometimes that’s SEO, sometimes it’s Google Ads, and often it’s both.
No fluff. No guesswork. Just steady progress you can see in the numbers.
Get the Best Return for your Buck
Average Traffic and Leads Increase for Clients after 1 Year
Frequently Asked Questions
No. These are the industries I work with most, but I’ve helped businesses across many other sectors. If yours isn’t listed, get in touch and I’ll tell you honestly whether I’m a good fit.
Probably. Over 15+ years I’ve worked with more than 100 businesses across finance, tourism, education, legal, retail, health, trades and industrial sectors. I’ll tell you upfront if I haven’t worked in your space before.
No. I won’t take on a direct competitor in your market, so you get my full attention.
No. You stay because it’s working, not because you’re stuck.
Yes. Google Ads is usually the starting point, but I also manage Microsoft Ads and can test advertising on AI platforms like ChatGPT where it makes sense for your business.
I enjoy working with small and medium businesses most, but I’ve worked with large organisations too, both as a freelancer and during my agency years. The approach scales to your budget.
Services start from $500 a month, depending on what you need. Ad spend is separate and paid directly to the ad platforms. Get in touch and I’ll put together a quote.
