SEO & Google Ads for Medical Practices & Clinics
More Patient Bookings, Done the Right Way
Patients search online before they book, whether it’s a GP nearby, a specialist or a clinic. I help medical practices and healthcare businesses across Australia show up in those searches with SEO and Google Ads that respect AHPRA and Google’s healthcare rules.
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How patients choose a practice
Get found by New Patients Referrers Local Families Specialist Referrals Healthcare Buyers
Healthcare search is local and personal. People look for a practice near them, check availability, read about the doctors and look for reassurance before they book. Your website needs to answer those questions clearly, rank locally and make booking easy.
Healthcare advertising also comes with extra rules. AHPRA restricts testimonials and claims, and Google limits how some health services can be advertised. I’ve worked with clinics and medical equipment suppliers, and I keep campaigns and content inside those rules.
Why healthcare marketing needs extra care
Patients need to trust you before they book, and regulators set clear limits on what you can say. Good healthcare marketing is clear, accurate and compliant, and it still brings in bookings.
- AHPRA advertising rules on testimonials and claims
- Google's restrictions on healthcare ads
- Local competition from nearby practices
- Patients needing trust before booking
- Tracking bookings through online booking systems
SEO & Google Ads Services for Medical Practices
Be visible locally, earn patient trust with clear information, and track bookings so you know what’s working.
Rank for your services, practitioners and location, with content that’s accurate and compliant.
What’s included:
- Google Business Profile optimisation for each practice
- Service and condition pages written for patients
- Practitioner pages that build trust
- Technical SEO and medical schema markup
- Content reviewed against AHPRA advertising guidelines
Reach patients searching for your services nearby, with campaigns set up to meet Google’s healthcare policies.
What’s included:
- Search campaigns for your key services
- Location targeting around each practice
- Ad copy that stays within AHPRA and Google rules
- Ad scheduling around opening hours
- Tracking on calls and online bookings
Microsoft Ads reach people searching on Bing, Edge and Copilot. The audience is smaller than Google’s, but clicks are usually cheaper and there’s less competition, so it’s often an easy win once Google Ads is working.
What’s included:
- Campaigns adapted from your Google Ads account
- Bids and budgets set on Microsoft’s own performance data
- Audience and location targeting tuned for Bing users
- The same conversion tracking as Google Ads
AI platforms like ChatGPT and Microsoft Copilot have started carrying ads, and it’s a fast-moving space. More patients now ask AI tools for recommendations before they search anywhere else, so it’s worth knowing your options. Health is a sensitive category, so I’ll check what’s allowed before we spend anything. I’ll tell you honestly when a test makes sense and when your budget is better spent elsewhere.
What’s included:
- Advice on which AI platforms suit your business
- Small, controlled test campaigns
- Ad copy written for conversational questions
- Clear reporting so you can decide whether to keep going
Patients increasingly ask AI tools health questions and where to get treated. I structure your content so it’s accurate, clearly attributed to qualified practitioners and easy for AI tools like ChatGPT and Google’s AI Overviews to understand.
What’s included:
- Clear, direct answers AI tools can quote
- FAQ content built around real customer questions
- Schema markup for your business, services and locations
- Consistent business details across directories and profiles
Healthcare Businesses I Can Help
Single practice or a group of clinics, the approach is the same: more bookings, with compliant marketing.
- GP Clinics – General practices and medical centres.
- Specialists – Specialist practices and day surgeries.
- Dental Practices – General, cosmetic and specialist dentistry.
- Cosmetic & Skin Clinics – Skin, laser and cosmetic treatment clinics.
- Wellness Centres – Recovery, wellness and preventive health.
- Medical Equipment Suppliers – Healthcare and hospital equipment companies.
Why Work With Me on Healthcare Marketing?
You deal with me directly. No account managers, no juniors and no outsourcing. I’ve spent 15+ years in SEO and Google Ads, in agencies and as a freelancer, working with everyone from small local businesses to large organisations.
- Healthcare experience – I’ve worked with clinics, wellness centres and medical equipment suppliers, and I know the advertising rules.
- No lock-in contracts – You stay because it’s working, not because you’re stuck.
- No working with competitors – I won’t take on a direct competitor in your market.
- Clear reporting – What I did, how it performed and what’s next. No vanity metrics.
- Honest advice – If something isn’t right for your business, I’ll tell you.
Healthcare marketing should be measured in patient bookings, done the right way.
Plenty of agencies will sell you a package. I’d rather look at your market first, tell you what’s realistic, then put your budget where it’ll make a difference. Sometimes that’s SEO, sometimes it’s Google Ads, and often it’s both.
No fluff. No guesswork. Just steady progress you can see in the numbers.
Get the Best Return for your Buck
Average Traffic and Leads Increase for Clients after 1 Year
Frequently Asked Questions
Yes, though some health services and terms are restricted by Google. I set up campaigns to fit those policies so your ads are approved and stay running.
Yes. That means no testimonials, no misleading claims and no unreasonable expectations of results. I write and review content with those rules in mind.
Mostly through Google search and Google Maps, often on mobile. A strong Google Business Profile and clear service pages make a big difference.
Usually, yes. Most booking systems, like HotDoc, HealthEngine and Cliniko, can be tracked as conversions so you can see which campaigns bring in bookings.
Carefully. Advertising on AI platforms is new, and health is a sensitive category with extra rules. For most practices, SEO, Google Business Profile and Google Ads are the better starting point.
I enjoy working with small and medium businesses most, but I’ve worked with large organisations too, both as a freelancer and during my agency years. The approach scales to your budget.
Services start from $500 a month, depending on what you need. Ad spend is separate and paid directly to the ad platforms. Get in touch and I’ll put together a quote.
