SEO & Google Ads for Tradies
More Calls and Quote Requests From Your Local Area
When someone needs a plumber, electrician or builder, they search Google and call one of the first few businesses they see. I help tradies across Australia get into those spots with local SEO, Google Ads and a website that turns visits into phone calls.
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How customers find tradies
Get more jobs from Homeowners Landlords Builders Property Managers Local Businesses
Most trade searches are local and urgent: “emergency plumber near me”, “electrician Joondalup”, “glass replacement Perth”. The businesses that show up in the map pack and the top ads get most of the calls. Getting there comes down to a well-set-up Google Business Profile, service and suburb pages that actually rank, reviews, and ads that only show in the areas you want to work.
I’ve worked with glaziers, landscapers, electricians, removalists and other trade businesses, so I know the difference between a lead you want and one that wastes your afternoon.
Why tradies need focused local marketing
You don’t need traffic from the other side of the country. You need calls from the suburbs you service, for the jobs you want. That means tight location targeting, the right keywords and tracking every call so you know what’s paying off.
- Competing in the Google map pack
- Urgent searches where the first call wins
- Targeting only the suburbs you service
- Filtering out tyre-kickers and DIY searches
- Knowing which calls came from your marketing
SEO & Google Ads Services for Tradies
Get found locally, get the phone ringing and know which jobs came from your marketing. Here’s what that looks like.
Rank in Google Maps and the organic results for your services and suburbs.
What’s included:
- Google Business Profile setup and optimisation
- Service pages for each trade or job type
- Suburb and service-area pages that aren’t spammy
- Review strategy to build trust and rankings
- Technical fixes so your site loads fast on mobile
Show up at the top of Google the moment someone needs your trade, and only pay when they click or call.
What’s included:
- Search and call ads for your main services
- Location targeting by suburb or radius
- Ad scheduling around your working hours
- Negative keywords to block DIY, jobs and training searches
- Call tracking so you know which calls came from ads
Microsoft Ads reach people searching on Bing, Edge and Copilot. The audience is smaller than Google’s, but clicks are usually cheaper and there’s less competition, so it’s often an easy win once Google Ads is working.
What’s included:
- Campaigns adapted from your Google Ads account
- Bids and budgets set on Microsoft’s own performance data
- Audience and location targeting tuned for Bing users
- The same conversion tracking as Google Ads
AI platforms like ChatGPT and Microsoft Copilot have started carrying ads, and it’s a fast-moving space. More homeowners now ask AI tools for recommendations before they search anywhere else, so it’s worth knowing your options. I’ll tell you honestly when a test makes sense and when your budget is better spent elsewhere.
What’s included:
- Advice on which AI platforms suit your business
- Small, controlled test campaigns
- Ad copy written for conversational questions
- Clear reporting so you can decide whether to keep going
People now ask ChatGPT and Google’s AI Overviews things like “who’s a good electrician in my area”. I make sure your business details, services and reviews are clear and consistent, so AI tools can find and recommend you.
What’s included:
- Clear, direct answers AI tools can quote
- FAQ content built around real customer questions
- Schema markup for your business, services and locations
- Consistent business details across directories and profiles
Trades I Can Help
Sole trader or a business with a few crews on the road, the approach is the same: more calls from the right jobs.
- Electricians & Plumbers – Emergency, residential and commercial work.
- Builders & Renovators – New homes, extensions, renovations and fit-outs.
- Landscapers & Gardeners – Design, construction and maintenance.
- Glaziers & Window Specialists – Glass replacement, splashbacks and security screens.
- Removalists & Cleaners – Residential, commercial and end-of-lease jobs.
- HVAC, Roofing & Solar – Air conditioning, roofing, gutters and solar installs.
Why Work With Me on Tradie Marketing?
You deal with me directly. No account managers, no juniors and no outsourcing. I’ve spent 15+ years in SEO and Google Ads, in agencies and as a freelancer, working with everyone from small local businesses to large organisations.
- Trade experience – I’ve worked with glaziers, landscapers, electricians, removalists and other trade businesses.
- No lock-in contracts – You stay because it’s working, not because you’re stuck.
- No working with competitors – I won’t take on a direct competitor in your market.
- Clear reporting – What I did, how it performed and what’s next. No vanity metrics.
- Honest advice – If something isn’t right for your business, I’ll tell you.
Tradie marketing should be measured in calls and booked jobs, not website traffic.
Plenty of agencies will sell you a package. I’d rather look at your market first, tell you what’s realistic, then put your budget where it’ll make a difference. Sometimes that’s SEO, sometimes it’s Google Ads, and often it’s both.
No fluff. No guesswork. Just steady progress you can see in the numbers.
Get the Best Return for your Buck
Average Traffic and Leads Increase for Clients after 1 Year
Frequently Asked Questions
Most do best with both. Google Ads brings in calls straight away, while SEO and your Google Business Profile build up free calls over time. Together they cover the whole search results page.
A complete, active Google Business Profile, steady reviews, consistent business details across the web and a website with strong service and location pages. It takes time, but it’s one of the best sources of free calls for tradies.
Yes. Google Ads can be limited to specific suburbs or a radius around your base, and your SEO can focus on the areas you actually want work from.
Usually within the first week or two, as long as the campaign is set up well and your budget suits your area. SEO is slower, typically showing results over 3 to 6 months.
Not as a first step. Advertising on AI platforms is new and changing quickly. For most tradies, Google Ads and local SEO bring in calls more reliably, but it’s worth watching as more people use AI tools to find local services.
I enjoy working with small and medium businesses most, but I’ve worked with large organisations too, both as a freelancer and during my agency years. The approach scales to your budget.
Services start from $500 a month, depending on what you need. Ad spend is separate and paid directly to the ad platforms. Get in touch and I’ll put together a quote.
