SEO & Google Ads for Real Estate Agencies
More Appraisals and Listings From Your Patch
Buyers live on the property portals, but sellers and landlords often start on Google. I help real estate agencies and property businesses across Australia win more appraisal requests and listings with local SEO and Google Ads focused on the suburbs you know best.
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How sellers choose an agent
Win more business from Sellers Landlords Investors Downsizers Property Owners
Sellers and landlords search things like “best real estate agent Fremantle”, “property management Perth” or “how much is my house worth”. Ranking for those searches, with strong suburb pages, recent sales and clear agent profiles, puts you in front of the people who bring listings.
I’ve worked with real estate and property businesses, so I understand that a single listing can pay for months of marketing, and that local reputation matters more than anything.
Why real estate needs strong local search
The portals own buyer traffic. Your opportunity on Google is the vendor and landlord side: people deciding who to trust with their property. That’s where local SEO and focused ads pay off.
- Portals dominating property searches
- Winning vendor and landlord enquiries
- Strong local competition between agencies
- Showing expertise suburb by suburb
- Tracking appraisal requests back to marketing
SEO & Google Ads Services for Real Estate
Own your local area in search, bring in appraisal and management enquiries and track where your listings come from.
Rank for agent, appraisal and property management searches in the suburbs you service.
What’s included:
- Google Business Profile optimisation for each office
- Suburb pages with local market insight
- Agent profiles and recent sales content
- Property management and appraisal landing pages
- Technical SEO for listing-heavy websites
Reach property owners searching for an agent or appraisal, and keep your budget off buyer searches the portals already own.
What’s included:
- Search campaigns for appraisals and property management
- Suburb-level location targeting
- Negative keywords for rentals, jobs and portal searches
- Remarketing to past website visitors
- Tracking on appraisal requests and calls
Microsoft Ads reach people searching on Bing, Edge and Copilot. The audience is smaller than Google’s, but clicks are usually cheaper and there’s less competition, so it’s often an easy win once Google Ads is working.
What’s included:
- Campaigns adapted from your Google Ads account
- Bids and budgets set on Microsoft’s own performance data
- Audience and location targeting tuned for Bing users
- The same conversion tracking as Google Ads
AI platforms like ChatGPT and Microsoft Copilot have started carrying ads, and it’s a fast-moving space. More property owners now ask AI tools for recommendations before they search anywhere else, so it’s worth knowing your options. I’ll tell you honestly when a test makes sense and when your budget is better spent elsewhere.
What’s included:
- Advice on which AI platforms suit your business
- Small, controlled test campaigns
- Ad copy written for conversational questions
- Clear reporting so you can decide whether to keep going
Sellers increasingly ask AI tools questions like “who’s the top agent in my suburb”. I make sure your agency, agents, suburbs and results are described clearly and consistently, so AI tools can understand and recommend you.
What’s included:
- Clear, direct answers AI tools can quote
- FAQ content built around real customer questions
- Schema markup for your business, services and locations
- Consistent business details across directories and profiles
Property Businesses I Can Help
Boutique agency or multi-office network, the approach is the same: more listings from your local area.
- Residential Real Estate Agencies – Sales and listing-focused agencies.
- Property Management – Rental management and leasing teams.
- Commercial Real Estate – Commercial sales, leasing and management.
- Buyers Agents – Buyer advocacy and property search services.
- Property Developers – New developments and off-the-plan projects.
- Mortgage Brokers – Home loan and finance brokers.
Why Work With Me on Real Estate Marketing?
You deal with me directly. No account managers, no juniors and no outsourcing. I’ve spent 15+ years in SEO and Google Ads, in agencies and as a freelancer, working with everyone from small local businesses to large organisations.
- Property experience – I’ve worked with real estate and property businesses on SEO and Google Ads.
- No lock-in contracts – You stay because it’s working, not because you’re stuck.
- No working with competitors – I won’t take on a direct competitor in your market.
- Clear reporting – What I did, how it performed and what’s next. No vanity metrics.
- Honest advice – If something isn’t right for your business, I’ll tell you.
Real estate marketing should be measured in appraisals and listings, not clicks.
Plenty of agencies will sell you a package. I’d rather look at your market first, tell you what’s realistic, then put your budget where it’ll make a difference. Sometimes that’s SEO, sometimes it’s Google Ads, and often it’s both.
No fluff. No guesswork. Just steady progress you can see in the numbers.
Get the Best Return for your Buck
Average Traffic and Leads Increase for Clients after 1 Year
Frequently Asked Questions
For buyer searches, rarely. For vendor, landlord and agent searches, absolutely. That’s where agencies can win on Google with strong local content.
Yes, for appraisal and property management searches. These are high-value enquiries, and tight targeting keeps costs in check.
They’re pages focused on each area you service, with local market information, recent sales and agent expertise. Done well, they’re one of the best ways to rank for local vendor searches.
Usually 3 to 6 months to see movement and 6 to 12 months for stronger results, depending on competition in your area.
It’s worth watching. Advertising on AI platforms is new and changing quickly. For now, the bigger win is making sure AI tools can find accurate, consistent information about your agency.
I enjoy working with small and medium businesses most, but I’ve worked with large organisations too, both as a freelancer and during my agency years. The approach scales to your budget.
Services start from $500 a month, depending on what you need. Ad spend is separate and paid directly to the ad platforms. Get in touch and I’ll put together a quote.
