SEO & Google Ads for Ecommerce Stores
More Profitable Sales, Not Just More Traffic
Online stores live and die by search. I help Australian ecommerce businesses grow sales with Shopping campaigns, ecommerce SEO and tracking you can trust, so every dollar of ad spend is measured against revenue, not clicks.
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How online shoppers search
Sell more to Ready-to-Buy Shoppers Repeat Customers Gift Buyers Bargain Hunters New Customers
Ecommerce search is competitive and data-heavy. Google Shopping, Performance Max, product feeds, category pages and site structure all affect how many sales you make and what they cost you. Small problems, like a broken feed or bad tracking, can quietly waste thousands.
I’ve set up GA4 and Google Ads ecommerce tracking, fixed Merchant Center issues and run Shopping campaigns for WooCommerce, Shopify and other platforms, so I focus on return on ad spend and profit, not vanity numbers.
Why ecommerce needs a data-first approach
You can measure almost everything in ecommerce, but only if tracking is set up properly. Once it is, you can see exactly which products, campaigns and keywords make money, and put your budget where it earns the most.
- Rising ad costs and tighter margins
- Product feed and Merchant Center issues
- Tracking that doesn't match real sales
- Thin or duplicate category and product pages
- Competing with marketplaces and big brands
SEO & Google Ads Services for Online Stores
Get your tracking right, grow profitable sales from Google and build organic visibility that keeps paying off.
Rank your categories and products for the searches that lead to sales.
What’s included:
- Keyword research for categories and products
- Category page content that ranks and converts
- Product page optimisation and structured data
- Technical SEO for filters, variants and duplicates
- Site structure and internal linking
Shopping and Performance Max campaigns built around margin and ROAS, with a clean product feed underneath.
What’s included:
- Google Merchant Center setup and feed optimisation
- Shopping and Performance Max campaigns
- Search campaigns for high-intent product searches
- Remarketing to recover abandoned carts
- GA4 and Google Ads ecommerce tracking
Microsoft Ads reach people searching on Bing, Edge and Copilot. The audience is smaller than Google’s, but clicks are usually cheaper and there’s less competition, so it’s often an easy win once Google Ads is working.
What’s included:
- Campaigns adapted from your Google Ads account
- Bids and budgets set on Microsoft’s own performance data
- Audience and location targeting tuned for Bing users
- The same conversion tracking as Google Ads
AI platforms like ChatGPT and Microsoft Copilot have started carrying ads, and it’s a fast-moving space. More shoppers now ask AI tools for recommendations before they search anywhere else, so it’s worth knowing your options. I’ll tell you honestly when a test makes sense and when your budget is better spent elsewhere.
What’s included:
- Advice on which AI platforms suit your business
- Small, controlled test campaigns
- Ad copy written for conversational questions
- Clear reporting so you can decide whether to keep going
AI shopping results are growing fast in ChatGPT, Gemini and Google’s AI Mode. I make sure your product data, structured data and content are clear, so AI tools can understand, compare and recommend your products.
What’s included:
- Clear, direct answers AI tools can quote
- FAQ content built around real customer questions
- Schema markup for your business, services and locations
- Consistent business details across directories and profiles
Online Stores I Can Help
New store or established brand, the approach is the same: accurate tracking and profitable growth.
- WooCommerce Stores – WordPress-based online shops.
- Shopify Stores – Brands and retailers on Shopify.
- Fashion & Beauty – Clothing, skincare and cosmetics brands.
- Food & Gifts – Confectionery, gourmet food and gift hampers.
- Home & Lifestyle – Homewares, furniture and outdoor products.
- B2B Ecommerce – Wholesale and trade online ordering.
Why Work With Me on Ecommerce Marketing?
You deal with me directly. No account managers, no juniors and no outsourcing. I’ve spent 15+ years in SEO and Google Ads, in agencies and as a freelancer, working with everyone from small local businesses to large organisations.
- Ecommerce experience – I’ve set up ecommerce tracking, fixed Merchant Center problems and run Shopping campaigns for online stores.
- No lock-in contracts – You stay because it’s working, not because you’re stuck.
- No working with competitors – I won’t take on a direct competitor in your market.
- Clear reporting – What I did, how it performed and what’s next. No vanity metrics.
- Honest advice – If something isn’t right for your business, I’ll tell you.
Ecommerce marketing should be measured in revenue and profit, not clicks.
Plenty of agencies will sell you a package. I’d rather look at your market first, tell you what’s realistic, then put your budget where it’ll make a difference. Sometimes that’s SEO, sometimes it’s Google Ads, and often it’s both.
No fluff. No guesswork. Just steady progress you can see in the numbers.
Get the Best Return for your Buck
Average Traffic and Leads Increase for Clients after 1 Year
Frequently Asked Questions
Most online stores need both. Shopping brings in sales quickly and lets you test what sells. SEO takes longer but lowers your reliance on paid ads over time.
It depends on your margins. A store with 60% margins can be profitable at a much lower ROAS than one with 20% margins. I set targets based on your actual numbers, not generic benchmarks.
Usually, yes. It’s one of the most common problems I see. I audit and fix your GA4 and Google Ads tracking so the numbers line up with real orders.
Yes, both, along with other platforms. The SEO and ads principles are the same, and I adjust the technical work to suit your platform.
It’s worth watching closely. AI platforms are building shopping and ad features quickly. Once your Shopping campaigns and tracking are solid, a small test can make sense.
I enjoy working with small and medium businesses most, but I’ve worked with large organisations too, both as a freelancer and during my agency years. The approach scales to your budget.
Services start from $500 a month, depending on what you need. Ad spend is separate and paid directly to the ad platforms. Get in touch and I’ll put together a quote.
