SEO & Google Ads for Mining & Resources
Get Found by the People Who Buy, Hire and Specify
Mining buyers don’t impulse buy. Procurement teams, site managers and engineers research suppliers online long before they pick up the phone. I help mining services, METS and industrial businesses across Australia show up when they search, with SEO, Google Ads and AI search built around how B2B buyers actually work.
Get a Quote
How mining buyers search
Be the supplier found by Procurement Teams Site Managers Engineers Contractors Operators
Mining is a small market with big contract values. Search volumes are low, but one enquiry from the right site can be worth more than a year of marketing. That changes how you approach SEO and paid search. It’s not about chasing traffic. It’s about ranking for the specific services, equipment and regions your buyers type in, like “mine site electrical contractors WA” or “conveyor maintenance Pilbara”, and making sure your website answers the technical questions they ask before they shortlist you.
I’ve worked with industrial, electrical and engineering businesses that sell into resources, so I understand long sales cycles, tender-driven buying and why a clear capability statement can matter more than a flashy homepage.
Why digital marketing works differently in mining
Most marketing advice is written for consumer businesses. Mining isn’t that. Your buyers are technical, several people are involved in each decision, and the purchase often happens months after the first search. Your website and campaigns need to support that whole process, not just the first click.
- Low search volume, high-value enquiries
- Several decision makers on every purchase
- Long, tender-driven sales cycles
- Regional targeting: Pilbara, Goldfields, Bowen Basin, Hunter Valley
- Technical buyers who want specs, compliance and proof
SEO & Google Ads Services for Mining Businesses
I keep it simple: get your website ranking for the searches that matter, run paid campaigns that only reach real buyers, and track every enquiry so you know what’s working.
Rank for the services, equipment and regions your buyers search. I focus on pages that match buyer intent, not filler blog posts.
What’s included:
- Keyword research around your services, equipment and regions
- Service and location pages for the areas you work in
- Technical SEO so Google can crawl and index your site properly
- Content that answers technical buyer questions
- Google Business Profile for each office or depot
Paid search puts you in front of buyers the moment they search. In mining, that means tight targeting and keeping your budget away from irrelevant clicks like job seekers, students and people researching mining shares.
What’s included:
- Search campaigns on exact and phrase match keywords
- Negative keyword lists to filter out jobs, shares and news searches
- Location targeting for mining regions and head offices
- Remarketing to stay visible through long buying cycles
- Conversion tracking on calls, forms and quote requests
Microsoft Ads reach people searching on Bing, Edge and Copilot, which are often the defaults on corporate computers. That makes them a good fit for B2B, with less competition and often cheaper clicks than Google.
What’s included:
- Campaigns adapted from your Google Ads account
- Audience targeting by company, industry and job function where available
- Budgets and bids set on Microsoft’s own performance data
- The same conversion tracking as Google Ads
AI platforms like ChatGPT and Microsoft Copilot have started carrying ads, and it’s a fast-moving space. More buyers now begin their research by asking AI tools for recommendations, so it’s worth knowing your options. I’ll tell you honestly when a test makes sense and when your budget is better spent elsewhere.
What’s included:
- Advice on which AI platforms suit your business
- Small, controlled test campaigns
- Ad copy written for research-style questions
- Clear reporting so you can decide whether to keep going
Engineers and procurement teams now ask tools like ChatGPT, Gemini and Google’s AI Overviews to shortlist suppliers. I structure your content so these tools understand what you do and are more likely to recommend you.
What’s included:
- Clear service descriptions AI tools can quote
- FAQ content around the questions technical buyers ask
- Schema markup for your business, services and locations
- Listings and mentions on industry directories and associations
Mining Businesses I Can Help
Local contractor or national supplier, the approach is the same: target the right buyers and track the results.
- Mining Services & Contractors – Drilling, maintenance, shutdowns, civil and electrical contractors.
- METS Suppliers – Mining equipment, technology and services companies selling into sites.
- Equipment Hire & Sales – Plant, machinery, parts and consumables.
- Engineering & Consulting – Geotechnical, environmental, safety and engineering firms.
- Industrial & Electrical – Electrical, fuel systems, hazardous area and power specialists.
- Recruitment & Training – Labour hire, FIFO recruitment and training providers.
Why Work With Me on Mining Marketing?
You deal with me directly. No account managers, no juniors and no outsourcing. I’ve spent 15+ years in SEO and Google Ads, in agencies and as a freelancer, working with everyone from small businesses to large organisations.
- Industrial and B2B experience – I’ve worked with electrical, fuel and engineering businesses that sell into resources and industry.
- No lock-in contracts – You stay because it’s working, not because you’re stuck.
- No working with competitors – I won’t take on a direct competitor in your market.
- Clear reporting – What I did, how it performed and what’s next. No vanity metrics.
- Honest advice – If a channel isn’t right for your business, I’ll tell you.
Mining marketing should be measured in enquiries and contracts, not clicks.
Plenty of agencies will sell you a package. I’d rather look at your market first, tell you what’s realistic, then put your budget where it’ll bring in enquiries. Sometimes that’s SEO, sometimes it’s Google Ads, and often it’s both.
No fluff. No guesswork. Just steady progress you can see in the numbers.
Get the Best Return for your Buck
Average Traffic and Leads Increase for Clients after 1 Year
Frequently Asked Questions
Yes, as long as it targets the right searches. Mining keywords have low search volume but high value. Ranking for your specific services, equipment and regions brings in enquiries from people ready to request a quote.
Usually, especially if you need enquiries now while SEO builds. The key is tight targeting: exact and phrase match keywords, strong negative keyword lists and location targeting, so you’re not paying for job seekers or investors.
Most businesses see movement within 3 to 6 months, with stronger results over 6 to 12 months. It depends on competition, your website’s starting point and how much content needs building.
Yes. Google Ads can target regions like the Pilbara, Goldfields, Bowen Basin and Hunter Valley, and SEO can target them with dedicated location pages for the areas you service.
It’s worth keeping an eye on. Advertising on AI platforms is new and changing quickly. For research-heavy B2B purchases like mining, a small test can make sense once your SEO and Google Ads are working well.
Both. I prefer working with small and medium businesses, but I’ve worked with large organisations too, as a freelancer and during my agency years.
Services start from $500 a month, depending on what you need. Ad spend is separate and paid directly to the ad platforms. Get in touch and I’ll put together a quote.
